A Proposal for Sam Jacobson
You already know how to move a room. This is the system that carries it to everyone who is not in one.
Ten years, a million a year, five people on the team. Five hundred websites, a thousand coaching calls, a hundred and ninety through the mastermind. A podcast eighteen hundred people hear every week, a newsletter that lands in eight thousand inboxes, and a seat on the biggest stages in the wedding industry.
Years ago a podcast host told you it was a shame nobody knew about you, and you said that has been the problem since. It is not the thought leadership. You know this industry and you know your buyer better than most agencies know their own. It is the translation. You are fluent on a stage, and none of that fluency survives the trip to a phone.
That is the whole of our work here. We take what you already say well and build the system that carries it outward, so the message you have spent a decade sharpening reaches the people who have been waiting for it without ever knowing your name.
Your words, on our call
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Nothing where you already stand needs fixing. Everything we build lives on the span.
A podcast, a newsletter, a mastermind, and ten years of knowing exactly what your buyer is struggling with. You know their psychographics and motivations cold. You own the camera, the boom lights, the microphones. You have a strong base, and we can help refine it and make it even stronger.
You have not posted since 2018 and have no interest in learning to. The gap is the set, the framing, the delivery, the cut, the caption, and the machinery that turns a view into an email address. That is a specific list of jobs, and every one of them is ours.
Tell me where to sit, what to hold, how to say it, then take the footage and handle the rest. That was your ask. This is it.
You have the gear, so this is composition rather than a shopping list. Where the camera sits and at what height, how the key light falls so you get depth instead of a flat webcam wash, what sits behind you, whether you are seated or standing. One repeatable setup you walk into and switch on.
Sitting or standing, and when each one wins. Whether to hold a mic or hide one. When walking outdoors earns attention and when it is just noise. How long the first three seconds have to hold. Where to put the pause you would take on stage, because presence in a room reads as dead air on a phone unless it is cut differently.
You watched us do this for Michael. His delivery is deliberately level and the edit is what makes him impossible to look away from. Type treatment, pacing, cut rhythm, B-roll discipline, motion, a colour language recognisable at thumbnail size. Production is fully ramped inside the first week.
A Notion board moving each topic from idea to scripted to filmed to dropped to published, so you always know what is waiting on you and what is waiting on us. Then you sit down once, film for about two hours, and take as many restarts as you want. We trim the stumbles out. Pieces come back to you in twenty four to seventy two hours depending on length.
Twenty pieces a month is the top of it. What happens after someone watches one is where the revenue is.
Five a week, Monday through Friday. Fully edited, captioned, posted. The cadence that holds quality and still moves the algorithm.
We build the topic bank with you and keep it full. On a recurring call we sequence what is next, sharpen the angle on each, and pull the ones carrying the most tension forward.
Posting rhythm, format mix, hook structure, and how each piece connects to the one before it. A structure that compounds rather than a calendar.
The algorithm scores on a scale: a like counts once, a comment twice, a share three times, a rewatch four. We test hooks, lengths, and openings against that, report what moved, and feed it into the next batch.
Free offers built to the standard of the highest quality paid work, so the reaction is that if this is the free thing, the paid thing must be serious.
Someone comments a keyword, gets a genuinely human DM, and trades an email address for the magnet. Custom logic and real copy, never a template flow.
Every address lands in your existing list tagged by which piece and which magnet brought them in, so you can see what produces buyers rather than views.
You said you have never run one. A seven step sequence sits behind each automation, giving value first and opening the door to the right offer last.
You asked how much of this lands on you against what your team already covers. This is the honest answer, drawn to scale.
You have spent ten years learning what actually works. Our only job is making sure the people who need it finally hear you say it.
Outer Presence
This is the flow we are building toward. None of it is a promise about numbers. It is the shape of the machine once it is running.
You film ninety seconds on the pricing mistake most wedding photographers make. It takes eleven minutes, including three restarts.
It lands with us Tuesday. By Thursday it is cut, captioned, styled to your look, and live.
Someone who has never heard of you watches it twice, which the algorithm scores higher than a like, then comments the keyword.
ManyChat answers in seconds, in your voice, and trades a beautifully designed pricing lead magnet for an email address.
That address lands in your list, tagged to the exact piece that produced it, so you learn which topics make buyers.
Seven emails follow over the next two weeks. Each is useful on its own. The last one opens a door.
When the mastermind opens, they have been warm for months instead of days, and you are not starting the push from cold.
Repeat that twenty times a month. That is the whole thesis, and none of it needs a new offer to start working.
Your list is bigger than your following. It grows by roughly a thousand a year from a panel or a conference and churns ten to fifteen percent, so it replenishes rather than compounds. That is an intake problem, and it is the one thing this fixes structurally.
The mastermind runs at seven thousand a seat and you fill it with email and a little ad spend. Three additional seats covers six months of this engagement. Everything past that is margin, arriving on a list that grows between launches instead of resetting after each one.
The same intake feeds the AI platform going into beta. And when the cohort and the community are ready, we build those too: the platform, the design, the launch, and the marketing behind them.
Do I hand this over, or hire a video editor and run it through my in-house team?
Your team is real, so this deserves a straight answer. An editor executes a decision already made. They will cut what you send them, competently. They will not tell you the take did not work, or that the hook belongs in the third sentence, or that this topic wants ninety seconds instead of thirty.
What you responded to in Michael's content was direction, not editing. He is a deliberately level speaker and the work made him unmissable, which is a judgment call applied about forty times a month. That judgment, plus the strategy, the automations, and the email layer, is what you are buying.
How much of my time does this actually take?
One filming session of about two hours every week or two, plus a recurring call on topics and strategy. You are not writing captions, choosing thumbnails, scheduling, or answering DMs. Scripting stays with you because the words have to be yours, and the board makes that a short sitting.
We do not have the AI platform or the cohort ready. Does that break the funnel?
No, and this is the part worth being clear about. Even with no offer attached, every piece should still be converting viewers into email addresses. If we spend three months growing a following without capturing anyone, that growth is rented from Instagram. Captured, it is yours, and it is sitting there warm and segmented the day the platform leaves beta. When the cohort and community come, we handle the full build, design, and marketing of both.
Why a three month commitment?
Style and production are fully ramped inside the first week, so the runway is not setup. Three months is the window where the real work happens: posting consistently, refining through A/B tests, running hooks and formats and lengths against live numbers, and building toward serious traffic. From there, every week is a cycle of growth.
Does my wife come into this, or is it just you and me?
It works either way and it is worth deciding early, because the set, the style, and the posting rhythm all differ depending on whether we are building one brand or two voices under one. My recommendation is to start with you, since you have the stage presence and the podcast, and add her deliberately later if it serves.
Twenty produced pieces a month, the topic creation, the social strategy, the delivery coaching, the studio setup, the lead magnets, the ManyChat flows, the email integration, and the nurture sequences behind all of it.
We work in three month blocks, billed monthly. Production is ramped inside week one, pieces turn around in twenty four to seventy two hours, and from there every week is a cycle of growth.
If you send someone our way who belongs in this work and they sign on, that commission comes back to you, either as credit against your months or paid directly.
ACH bank transfer is preferred so we both keep the fees. Card by request.
Take it to your wife and tell me where the questions are.
Somebody once told you it was a shame nobody knew about you. That is the only part of this business still waiting to be fixed.
You have done the ten years. Let us go and get you the room you have earned.